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I've been a brand designer and strategist for over 15 years. I've worked with small businesses, startups, nonprofits, and change-makers – people who are brilliant at what they do and have very little time or budget left over for marketing.
In all that time, I kept hearing a version of the same thing. "I know I should be doing more. I just don't know where to start. I don't have time to figure it all out. I keep meaning to post something and then the day runs out and I feel guilty about it." That pain is real. And it sits right next to a website full of data that could tell them exactly what to do – if only someone would decode it for them.
Launchbot does that. It connects to your website and your analytics, figures out who your best customers actually are, and turns that information into content, SEO strategy, and ads – built specifically for your business. Not generic templates. Not another tool to learn. Just: here is what to do next.
I had been a big fan for a while. Maddy King, the wonderful founder of Launchbot, is someone I've known for a long time, we worked together in web development years ago. When the chance to take Launchbot into its next chapter came up, I enthusiastically said yes. It felt like the natural extension of the brand and strategy work I already do – and an honest answer to a problem I'd been watching for years.
What I'm bringing to the table
I'm not a startup founder. I'm not a growth hacker. I'm a designer and strategist who has spent over 15 years helping small businesses show up well and grow sustainably. What that means for Launchbot: the design is getting better. The onboarding experience is getting smoother. The outputs – the content, the SEO strategy, the ad creative, are going to get sharper and more specific. I'm tweaking and building as we go, the same way most of the small businesses I work with are building their own things.
What is staying the same
Maddy built Launchbot on a set of values I share completely: ethical growth, data privacy, calm over loud, tools that put the user in control. That doesn't change under my ownership. It's not a positioning strategy, it's just how I believe tools like this should be built.
Who this is for
Launchbot is for small business owners who are brilliant at what they do and exhausted by marketing. People who have a good product, a decent website, and a vague guilty feeling every time they remember they haven't posted this week. It is for the person doing it all themselves, who needs to know what to do next, without spending hours figuring it out.
If that's you, please check out our free trial at launchbot.app. No credit card required. You can get started in a few minutes.
And if you have questions, email me at [email protected]. I'd love to hear from you.
— Tonielle Purdy, Director, Launchbot
