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What are people searching for when they find you?

Knowing the search terms people are using to find you is crucial information for product, sales and marketing. The good news is it takes only 4 seconds to set up Search Term Tracking.

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Quick tips for the best SEO for small businesses

SEO is easy for small businesses. Recently I spent a day on a client's site, and got her to the top spot on Google search within a week. Here's my approach to small business SEO that works.

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How to get more customers (the easy way)

Smart tools can give you back 2-3 days a week to relax, revitalise and work on your impact, and grow your business at the same time. Here's a process we use to create a feedback loop for growth, to turn customer data into insights that enormously lower the costs for your digital ads.

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How to launch a new idea (the smart way)

Launching a new idea can be a thrilling, terrifying time. It's also a time with a lot of pitfalls that people fall into that end up costing them dearly. We're here to help you avoid these with a data-driven plan that derisks the process of launching your new idea.
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How to use smart tools to achieve sustainable growth

Once you've got to the point where you have steady customers, you may start to notice that marketing and digital efforts are taking up a huge amount of your time - time you want to spend on the business itself. Here's a smart approach to using digital AI tools to streamline the process of finding new customers, identifying new opportunities and growing your customer base.
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Don't ever use "Advantage+" in your Meta ads

There are about a thousand key decisions you have to make in setting up your Facebook / Instagram ads for maximum sales at minimum cost. We're going to walk you through the very best setup to achieve the most bang for your buck.
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AI tools for small business marketing

There are loads of brand new smart low-cost AI tools that can help you create, promote and share your content with less time and energy, so you can get back to the work you want to be doing. Here's a few we've found useful.
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