About

Launchbot exists at the intersection of rebellion, AI, and social impact

What began as an idea for launching and growing new initiatives, turned into a tool for scrappy businesses to set standards of their own. Launchbot is a digital tool to help you grow  with intelligence, efficiency and flow.
New Zealand wind farm
Woman in business writing a plan
Connecting the dots for social media marketing automatically with ai
Business owner and grower in greenhouse
Our story

From Poneke, with intention

Why don't enough good ideas launch and scale? What's stopping more good ideas from taking over the world? What if a simple online tool could leverage the digital infrastructure built by tech giants, to grow the good ideas that are going to build us a better world?

We imagined a system that could take an idea from seed to tōtara, calmly sweeping aside all the barriers in the way to launching and growing new ideas with care. That idea became our blueprint.

In a world of loud agencies, Launchbot is a calm system. It doesn’t shout. It supports. It doesn’t push  — it lets users choose their own path to growth with clarity, control, and intention.

Built to provide users with the advantages of the latest modern technology easefully and effortlessly, Launchbot disintegrates the barriers that have been put in the way of building better tools and projects.

This is our way of working: with optimism, enabling action, and with long-term thinking.

Calming stats for building a better world

8+
Different ways to grow
300+
Happy growers using Launchbot
Get started in 4 minutes. No credit card required.
From Founder

“I built Launchbot with
a vision to
help good ideas
take over the world.”

— Maddy King
Creator of LaunchBot
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OUR JOURNEY

Good ideas take time

2026
Building For Good
Launchbot finds a new home, where it can calmly help more purpose-driven businesses grow and improve the world.
2025
Creating our Framework
The team expands. We experiment with building a high-growth startup engine through the Ministry of Awesome. Launchbot doubles in size month-on-month, and we decide to apply the learnings to supercharging growth for impact.
2024
Spade Meets Soil
Maddy and James Nimmo set out to create a tech tool to help people launch and grow good ideas. They join Startmate's Launch Club and build a successful prototype for Launchbot. First global customers come on board.
2023
Growing Leaders
Based on a history of growth marketing and web development for startups and non-profits, Maddy King develops a solid foundation for tech and impact growth.